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Experience

Depth across industries.

Representative engagements across technology and marketing, drawn from three decades of experience. Client names are kept private.

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Construction

Recruiting and marketing for a Michigan heavy-civil contractor

Recruiting strategy, role-by-role job content, print pieces and a website the company maintains itself.

One systemfor hiring, content and website updates

Manufacturing

Setting a plastics company apart from its competitors

Positioning and a new website that help a plastics company differentiate itself and reach the buyers it serves best.

Clear differencebetween the company and its competitors

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Healthcare

One experience across multi-location health systems

Strategy and operating model work connecting provider, payer and patient platforms that had grown up separately.

One journeyfor patients across every location and platform

Member services staff working with headsets at their desks

Health insurance

Digital leadership for a health insurance plan

Leadership of a health plan’s digital work across members, providers and the business, including accreditation, compliance and partner integrations.

Every sideof the payer, provider and member relationship

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Ongoing

Independent practice

Digital partner to an independent psychology practice

The website, online presence and ongoing digital support for a psychologist’s practice, through multi-location growth and a later move to a smaller footprint.

Every stageof the practice supported, from expansion to a smaller footprint

In progress

Travel & events

A booking platform for an endurance-sports travel company

Race travel packages, lodging and payments brought into one platform the company runs itself, reviewed sprint by sprint.

Every sprintreviewed and approved by the client

Earth at night showing city lights across continents

Global enterprise

A global platform launched across North America, Europe and APAC

Sales, customer and product experiences for markets across several regions, each with its own language, regulation and customer expectations.

Every marketlive on one launch timeline

A state capitol building under a clear sky

State government

Bringing residents, staff and partners through a benefits system modernization

Communications and engagement for the replacement of a decades-old state benefits system, grounded in the state’s own cultural framework.

Statewideengagement with residents, staff and partner organizations

A startup team gathered around a whiteboard in an open office

Startups

From idea to market across several ventures

Founder and team-member experience in startups across healthcare, proptech and digital services, from concept through launch.

Concept to launchin healthcare, proptech and digital services

A modern hotel lobby with wood paneling and lounge seating

Hospitality

Guest experience connected to owner returns

Integrated platforms linking guest service, property operations and owner reporting across distributed portfolios.

Owner visibilityinto performance across every property

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