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Healthcare

One experience across multi-location health systems

Strategy and operating model work connecting provider, payer and patient platforms that had grown up separately.

Industry
Healthcare
Engagement
Strategy, experience design, operating model
Duration
Multi-year program
A physician working at a computer in a clinic office

The situation

Provider platforms, payer systems and patient-facing experiences had each been built and improved on their own. Every one of them touched the same patient, and together they made a fragmented journey.

Scope of work

  • Patient journey mapping across locations and platforms
  • One strategy for how the platforms work together
  • An operating model to keep them connected as they change
  • Alignment across clinical, operations, marketing and technology leadership

Result

Disconnected touchpoints became a unified experience supporting access, engagement, retention and growth across locations.

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