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A senior team that does the work.
rTheory brings technology and marketing leadership to companies that are ready to grow, with the specialists to carry the plan through.
From complexity to clarity. From clarity to results.
Sarah Butler founded rTheory to give startups and established businesses senior technology and marketing leadership, with the team to deliver it, under one roof.
Over 30 years she has built businesses in the United States and Australia, launched platforms across North America, Europe and APAC, and led marketing, product and technology work for Fortune 100 accounts, health systems, government and global enterprise. She has worked with many startups and founded her own, so she knows what a budget and a timeline feel like from the owner's chair.
Her approach is the same at a twenty-person company or a global enterprise: find what is really in the way, set the priorities, and see the work through.
“My role is to navigate complexity so leaders can focus on the decisions that drive growth.”
The people who lead your work.
rTheory’s core team, extended with trusted specialists as the work requires.
Sarah Butler
Sarah founded rTheory. Her 30 years span Fortune 100 accounts, health systems, state government modernization, hospitality, global platform launches and many startups, including ones she founded herself.
Rafal Gierusz
Rafal leads technical delivery across platforms, integrations and custom builds. He brings more than 20 years in full-stack development and architecture, including platforms built for global enterprises at scale, and builds AI into the systems he designs, from intelligent automation to AI-ready data.
Brad Fleming
Brad leads creative and brand. He brings more than 30 years defining and designing brands across industries, including for Fortune 100 companies, and has taught design at the college level.
What working with rTheory is like.
Senior experience
Thirty years across startups, health systems, government and global enterprise behind the work.
Right-sized for you
The plan fits your goals, budget and team.
Open about how we work
Clients have a portal for plans, files and approvals.
Measured by what sticks
Success is what gets adopted, what grows and what lasts after launch.
Focus at the top. A team that extends yours.
Priorities set around the work that moves you toward your goals.
Senior leadership and specialists, sized to what the work needs.
We understand and use AI in our own work every day, and bring what works into yours.
A client portal for plans, files and approvals.
More of the right quote requests
- Where you are
- Quotes come in by phone and email, and following up depends on someone remembering.
- What’s in the way
- There’s no one place to see every request and who’s handling it.
- Next step
- A quote form on your website that feeds straight into your CRM Your review
Experienced specialists, called in when the work fits.
rTheory works with a network of seasoned independent specialists in creative, digital and technical fields. If you are serious about your craft and want to work on meaningful projects, we would like to hear from you.
Where do you want your business to be a year from now?
Start with a 30-minute conversation.