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Recruiting and marketing for a Michigan heavy-civil contractor

Recruiting strategy, role-by-role job content, print pieces and a website the company maintains itself.

Industry
Construction
Engagement
Recruiting marketing, website, content tools
Duration
Ongoing
Aerial view of crews pouring a concrete foundation on a large site

The situation

An established heavy-civil contractor needed skilled people faster than the usual channels could supply them. Roles such as concrete project manager, pump truck operator and site superintendent were staying open, and the website was hard for the team to update.

Scope of work

  • Recruiting strategy focused on the skilled trades hired most often
  • A dedicated, search-friendly page for each role, written the way candidates search
  • Recruiting print pieces for job sites, community boards and events
  • Website tools for adding jobs, answers and photos without a developer
  • A shared photo and file library for the whole team

Result

Hiring, content and website updates now run from one system the company manages itself.

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