Digital leadership for a health insurance plan
Leadership of a health plan’s digital work across members, providers and the business, including accreditation, compliance and partner integrations.
- Industry
- Health insurance
- Engagement
- Digital strategy, accreditation support, compliance training, integrations
- Duration
- Multi-year program
The situation
A health plan depends on three relationships working at once: with its members, with the providers who care for them, and within the plan itself. Every channel has to stay accurate and compliant, meet national accreditation standards, and work alongside government programs and outside partners.
Scope of work
- Digital leadership across member, provider and internal audiences
- NCQA accreditation support
- Compliance training for plan staff
- Medicare and Medicaid plan integrations
- Pharmacy benefit, health services and HSA partner integrations
- Member websites and online tools
- Provider-facing resources and communications
- Content and communications aligned across every channel
Result
Experience across every side of the payer–provider–member relationship, from accreditation and compliance to the integrations that connect a plan with government programs and outside partners.
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