More sales. Better systems. One team.
rTheory designs and builds the digital platforms, AI and automation that run your business, and brings in more of the right customers. One senior team for startups and established businesses that are ready to grow.
- Fortune 100 companies
- Health systems
- State government
- Global platform launches
- Startups
Two practices. One team.
Bring rTheory in for one or both, staffed with the specialists the work calls for.
Technology & Systems
The digital platforms, AI and automation that shape how your organization performs, supports its customers and converts.
- Web and platform development
- AI agent design and development
- Workflow automation
- Custom app development
- Systems integration
- AI-ready data, governance and compliance
- Business process mapping
- Change management and adoption
Marketing & Engagement
Marketing, communications and engagement tied to your goals, carried out by our team and reported in the numbers you already track.
- Brand positioning and messaging
- Lead-generating websites
- Search and AI visibility
- Campaigns and sales materials
- Internal and change communications
- Stakeholder engagement
- Recruiting and employer brand
- Performance reporting
Depth across industries.
Recruiting and marketing for a Michigan heavy-civil contractor
Recruiting strategy, role-by-role job content, print pieces and a website the company maintains itself.
One experience across multi-location health systems
Strategy and operating model work connecting provider, payer and patient platforms that had grown up separately.
In progressA booking platform for an endurance-sports travel company
Race travel packages, lodging and payments brought into one platform the company runs itself, reviewed sprint by sprint.
The right tactics start with the right focus.
Most companies have no shortage of ideas. They have too many, all competing for the same budget and attention. We help leadership agree on what matters most, then choose the tactics that will move it.
Clarify the goal
Agree on the few outcomes that matter most, in terms the whole team understands.
Choose the right tactics
Match channels, tools and AI to the goal, and set aside what is popular but not useful.
Put them to work
The plan carried out alongside your team, sized to the business.
Measure and refine
Track where you are, what is in the way and the next step, and adjust as results come in.
Experience across the industries that keep things running.
Manufacturing & Trades
More of the right work, faster quoting, and systems that connect the office to the shop floor and the job site.
See how we help
Healthcare
More of the right patients, and the systems between scheduling, records and billing connected.
See how we help
Government & Nonprofit
Digital services people actually use, with the process and change work that brings every stakeholder along.
See how we help
Hospitality & Travel
More direct bookings, and the systems behind the guest experience working as one.
See how we help
Professional & Financial Services
AI put to work safely, and a steady flow of the right clients.
See how we help
Startups
Senior marketing and technology leadership, sized to your runway.
See how we helpFocus at the top. A team that extends yours.
Priorities set around your goals, a team sized to the work, and a client portal for plans, files and approvals.
Priorities set around the work that moves you toward your goals.
Senior leadership and specialists, sized to what the work needs.
We understand and use AI in our own work every day, and bring what works into yours.
A client portal for plans, files and approvals.
More of the right quote requests
- Where you are
- Quotes come in by phone and email, and following up depends on someone remembering.
- What’s in the way
- There’s no one place to see every request and who’s handling it.
- Next step
- A quote form on your website that feeds straight into your CRM Your review
Plain thinking on growth and technology.
How to tell what your marketing is returning
If marketing feels like overhead, the problem is usually measurement. Here is a simple way to connect the spend to sales.
Before you buy another piece of software
Most companies already pay for more technology than they use. Five questions to ask before the next purchase.
What the first months with an outsourced marketing team look like
Thinking about handing marketing to an outside team? Here is how the early stages typically unfold.
Where do you want your business to be a year from now?
Start with a 30-minute conversation.